Using Facebook Properly to Attract Customers to Your Website
by ABJ Services Stuart Florida
Using Facebook to promote your business website offers many benefits including, but not limited to, accessibility, communication, and customer attraction. A recent study by Sandvine Research and Insights reveals that 80% of consumers are active on Facebook. Therefore, if your business website is not using Facebook as a marketing channel, you are missing out on a great opportunity.
This is not only an opportunity to make new customers but to convert your existing customers into loyal customers. If your website is not using Facebook as a marketing channel, your competitors are. You are missing out on more customers and a better ROI.
Let’s take a look at some of the top benefits of using Facebook as a marketing channel for your website.
1. Accessibility
With over 800 million users, Facebook is one of the most widely used websites on the planet. You can reach these users with your Facebook page, which gives your site a higher ranking on the site. With a higher ranking, more people see your products on the site, buy from your page, and visit your page. You can also reach these users from a Facebook app, which allows you to interact with your customers from even further away.
2. Communication
You can use Facebook as a marketing channel to communicate directly with your customers, which is a great advantage over most other mediums. Facebook allows you to connect with them in a way they prefer, which encourages them to give you their email address, which can be converted into new customers.
3. Customization
The top-ranking can be different from country to country, so it is important that you customize your page so that you can reach your target market. This can be done with widgets, which allow you to change the design of your page to your liking.
4. Customer Attraction
The use of Facebook as a marketing channel will bring many customers to your site. This is because their friends will see your page, which makes them more likely to visit your site. In turn, more customers will come to your site. It is important that you provide opportunities for your customers to like your page, like your page, and also to recommend you to their friends.
Conclusion
It is a must that you adapt to the changes happening in the market. Social media sites are popular now, and it is important that you know how to use them to your advantage. You can use Facebook to advertise and to give information about your business. You can also use it to communicate directly with your customers. However, you must make sure that you do not confuse it with other mediums. If you can do this, you will find it easier to survive in the competitive market.
Arlen Bento Jr. ABJ Services Website Design & Digital Marketing in Stuart Florida