Email Marketing: Preparing Your Campaign
When starting an email marketing campaign for your business you need to make sure that you have a really good subject line in your emails that will entice the reader to open your emails and click on the links. You need to start working on your subject line in advance of planning a campaign, not just before you want to launch a campaign.
So what do you need to do in order to be ready to launch your campaign when it is ready?
1. Identify a really good and convincing subject line
The subject line is the most important part of your email if you want it to be opened. So if you haven’t started working on your subject line you need to come up with a really good and convincing subject line.
2. Write a really good and convincing short introduction
You are only interested in sending your emails to those you consider to be potential buyers. So you need to send an opening that will make them curious enough to want to read the rest of the email. So only include the most important facts and figures about your product or service, then lay down a strong marketing plan.
3. Add a link to your opt-in page
This is the place that will collect the emails of those interested in receiving your emails. So it is only when you have completed your subject line, introduction, and a link to your opt-in page that you can start work on your email copy.
When you are only thinking about launching or have not launched a campaign you must know what you want to achieve with your campaign and what you are capable of doing. If you don’t know where you are going to launch your campaign then you will lose customers and you will not get any sign-ups from your readers. So get ready to do a few campaigns. This is the only way to make sure you have customers for life.
Here are some techniques you can use to prepare for a campaign.
1. Think about what you will do first when you launch your campaign. This is important because once you have launched your campaign and gained customers you will want to build your relationship with them so that they will continue to buy from you. So spend some time coming up with a marketing plan for the first couple of months. Remember that you can launch with a couple of emails or you can launch with one or two emails and build a relationship with your customers before launching the next email campaign.
2. Once you have a marketing plan in place plan the number of emails you are going to launch and the length of time it will take you to prepare your email copy for launch.
3. Create a checklist and keep track of all the elements of your marketing plan. You will have to make sure that the details of your marketing plan match up with what is in the email campaign you are planning to launch.
4. Create a spreadsheet so you know where all the emails to be launched in your campaign are located. This way you can allocate which emails are to be sent out first, when you will launch them and how many will be sent. This will allow you to test different campaigns to see which ones are the most successful.
Once you have done all this and created a marketing plan that matches what you have in store for your email campaign this is what you will send to your subscribers.
Your objective for the first few months of your email campaign will be to get your customers to open your emails so you can get the best response from them.
Don’t worry about emails not being opened because as you know they do not have to open your email to be on your list. The main objective is to get your customers to open your emails.
The next step would be to keep a record of the links that your customers click on. If you use a mailing list service provider then they will keep track of clicks on links. You can use the same service provider to check your marketing campaign.